Photography, UX



Date Added

January 24, 2018

Project brief & details

The ask:
Create a microsite that tied into the “Back to Work” campaign creative, that showcased tax and organization season for This seasonal campaign was a traffic driver between the Holiday and Tax season, and would transition into tax / spring cleaning & organization.

This was strategy-driven and had an fast turnaround (two weeks from concept to development). This microsite was mainly a sales/traffic driver, so there wasn’t much data or any real user-problem to solve. My role was both ux designer and art director, as I was also tasked with defining the photography style and art direction for the photoshoot.

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