Project brief & details
Create a microsite that tied into the “Back to Work” campaign creative, that showcased tax and organization season for Staples.com. This seasonal campaign was a traffic driver between the Holiday and Tax season, and would transition into tax / spring cleaning & organization.
This was strategy-driven and had an fast turnaround (two weeks from concept to development). This microsite was mainly a sales/traffic driver, so there wasn’t much data or any real user-problem to solve. My role was both ux designer and art director, as I was also tasked with defining the photography style and art direction for the photoshoot.