Project brief & details
Staples was about to launch their new line of Workplace Series 500 chairs, and really wanted to do it in a way that highlighted the customizable options for these chairs.
Showcase to customers that these chairs came in 3 types (task, stool and guest), and also illustrate all the customizable options and configurations. The client really wanted to make this a special experience that would differentiate this Staples Brand product from their other Staples Brand product assortment by giving it more of a “premium” feel.
Deliver a beautiful, engaging experience that featured a bold, colorful story and showcased the product’s customizable features.