Date Added

April 12, 2018

Project brief & details

Staples was about to launch their new line of Workplace Series 500 chairs, and really wanted to do it in a way that highlighted the customizable options for these chairs.

The ask:
Showcase to customers that these chairs came in 3 types (task, stool and guest), and also illustrate all the customizable options and configurations. The client really wanted to make this a special experience that would differentiate this Staples Brand product from their other Staples Brand product assortment by giving it more of a “premium” feel.

The solution
Deliver a beautiful, engaging experience that featured a bold, colorful story and showcased the product’s customizable features.

see it in action

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