why you should hire me

I have 16+ years of experience and lots of tricks up my sleeve…

visual design, ux, ui, managing teams, creative direction, branding, art direction, leadership, digital display design, responsive & adaptive design, wireframing & sketching, mobile web, mobile app design, email design, usability testing, prototyping, design thinking, A/B testing, animation, photography & more.


skills that pay the bills

Some of the apps and tools I use regularly…

sketch, invision, balsamiq, flinto, zeplin, adobe creative suite, trello, office 365, keynote, slack, microsoft teams, wordpress, solid understanding of html & css, function fox, workfront, experience with agile/scrums, experience in design thinking, fluent in portuguese, proficient in both mac & windows platforms.


workin’ 9 to 5 (or 3am)

Here’s where I came from and where I am now…

2016 – Present
craft worldwide, boston, associate creative director, managing the ux team
2011 – 2016
staples, inc., framingham ma, senior experience designer
2012 – 2013
lyfepoints, ux design consultant & freelancer
2007 – 2011
upromise / sallie mae, senior interactive designer
2008 – 2009
avenue100 media solutions, freelance ux & visual designer
2004 – 2006
coast to coast medical, inc., designer & webmaster
upromise, inc., freelance designer
pearson education / prentice hall, production coordinator
2002 – Present
elcruzdesign, owner, designer, consultant
2001 – 2003
mazer digital media, production coordinator



The key is to never stop learning…

bfa in visual design, umass dartmouth, minor in graphic design & typography, graduated with honors, dean’s list 5x.

download my resumé