why you should hire me

I have 16+ years of experience and lots of tricks up my sleeve…

ux, ui, managing teams, visual design, wireframing & sketching, e-commerce, user-centered design, design thinking, user testing, agile delivery / sprints, brainstorming, prototyping, competitive analysis, site auditing & evaluation, consulting, usability testing, responsive design, adaptive design, mobile app & mobile web design, leadership, management, training, mentoring, inspiring, creative direction, strategy, branding, art direction, digital display design, email design, animation, photography & more.


skills that pay the bills

Some of the apps and tools I use regularly…

sketch, invision, balsamiq, flinto, zeplin, adobe creative suite, trello, office 365, keynote, slack, microsoft teams, wordpress, solid understanding of html & css, time management software (function fox, workfront, smartsheets), fluent in portuguese, proficient in both mac & windows platforms.


workin’ 9 to 5 (or 3am)

Here’s where I came from and where I am now…

2017 – Present
craft worldwide, boston, associate creative director, managing the ux team
2016 – 2017
craft worldwide, boston, lead ux designer
2011 – 2016
staples, inc., framingham ma, senior experience designer
2012 – 2013
lyfepoints, ux design consultant & freelancer
2007 – 2011
upromise / sallie mae, senior interactive designer
2008 – 2009
avenue100 media solutions, freelance ux & visual designer
2004 – 2006
coast to coast medical, inc., designer & webmaster
upromise, inc., freelance designer
pearson education / prentice hall, production coordinator
2002 – Present
elcruzdesign, owner, designer, consultant
2001 – 2003
mazer digital media, production coordinator



The key is to never stop learning…

bfa in visual design, umass dartmouth, minor in graphic design & typography, graduated with honors, dean’s list 5x.

download my resumé